Trend Zettterr: 55mn hits in 48hrs

Since everyone of us have information at our fingertips, Excel Media has set a trend in Bollywood with a digital trailer launch of their film Zindagi Na Milegi Dobara , last Sunday.

Within 48 hours of its launch, the trailer got over 55 million hits. That's an amazing 5.5 crore people.

Actors Hrithik Roshan, Katrina Kaif, Farhan Akhtar and Abhay Deol viewed the launch live. Excited with the response and confident that the digital approach is the way ahead, Ritesh Sidhwani says, "This is an astounding number by any standards". And the audiences include ones on mobile phone, social media and You tube. The trailer on FB is receiving frequent 'likes' and the entire driving force behind the digital platform is undoubtedly the transparency that it offers.

Every view is direct, from across the world and immediately available for the filmmakers to see. To the extent that one can check viewers from which city are watching the trailer. As ZNMD dons the role of a trendsetter, let's wait and watch how many others toe the line.

Akhtar siblings on step mom Shabana Azmi

Host Karan Johar is famous for getting his celebrity friends to drop their guard and reveal their secrets on his show Koffee With Karan .

For one of the episodes he has gotten his childhood friend Farhan Akhtar along with his sister Zoya to grace the coach. And he even managed to get them to talk about stuff that no one dares ask them about. For the first time, the Akhtar siblings joke about their childhood, and their father's (Javed Akhtar) second marriage (to Shabana Azmi). It was not all serious. The duo also talked about their favourite actors from the industry, followed by the infamous Rapid Fire round. It was a walk down memory lane not only for the guests but also for KJo, as the trio laughed as they remembered incidents from the past. Be a part of this candid conversation between the host and his childhood friends on Koffee With Karan.